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Shoreworld: Rachel Allyn – Do It Yourself

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Today’s popular music is far from what I would consider easy to categorize. Styles drift into multiple genres and the public is as fickle about meaningful choices as a tornado is with geographical touchdown spots. Technological hardware and software breakthroughs have made pleasing that public as easy as clicking some silly sound effect buttons and tossing out 50 baited marketing hooks designed to catch anything and everything.

Today’s traditional songwriter has to compete with a new breed of “artist” that draws more and more from the superficial bag of production and marketing tricks than from anything real and honest.…


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